- Medicine - 08:01 Alcon receives FDA Approval for pre- loaded intraocular lens delivery system to treat patients undergoing cataract surgery
- Astronomy - 06:00 The Liverpool View: Searching for extraterrestrial life
- Life Sciences - Oct 5 Microbe sleuth
- Medicine - Oct 3 Independent report into conditions in Calais migrant camps outlines failure to meet recommended standards
- Administration - Oct 2 Analysis: How some citizens are fighting corruption from the bottom up
- Medicine - Oct 2 Exercise is good for everyone - but some struggle more than others
- Computer Science - Oct 2 Imperial announces winner of competition to name supercomputer
- Physics - Oct 2 Walk Well programme fails to deliver step change in physical activity levels of adults with intellectual disabilities
- Astronomy - Oct 2 Hunt for Einstein’s "elusive" gravitational waves begins
- Life Sciences - Oct 2 JBEI Joins Elite 100/500 Club
- Computer Science - Oct 2 New tool sheds light on how digital technologies are breaking down traditional life boundaries
- Physics - Oct 2 Scientists grow organic semiconductor crystals vertically for first time
- Business - Oct 2 U-M to lead national manufacturing ’think-and- do’ tank
- Literature - Oct 2 A kingly gift: Royal Library goes on display in Cambridge
- Medicine - Oct 2 FDA accepts Sandoz regulatory submission for a proposed biosimilar etanercept
Which nation talks about football the most in cyberspace?
The 2010 FIFA World Cup has thrown up challenges for researchers at Oxford and Kentucky Universities. Using Google Maps they have settled scores on whether the term ‘football’ or ‘soccer’ is preferred across the world and kicked off a debate about which nation likes to talk about football the most.
They discovered that of all the teams in the World Cup, Algeria has the highest proportion of user-generated references to football. Algeria has 120 references to football out of a total of 5489 indexed items (or 2.2 per cent of all content) in Google Maps in Algeria. However, England is close behind with the second-highest proportion of references to football out of any country in the world cup. (165,000 football references in England out of almost 8 million indexed items - 2.1 per cent of the total).
They also found that there are twice as many references to ‘football’ (645,000) as there are references to ‘soccer’ (324,000) across the world. In languages other than English, there are more references to the sport in German (324,664) i.e. ‘fussball’ than any other language.
Oxford University researcher Dr Mark Graham of the Oxford Internet Institute and colleagues from the University of Kentucky (Dr. Matthew Zook and Taylor Shelton) used ‘football’ and ‘soccer’ as the search keywords on a world grid with co-ordinates ¼ degree apart to see which places on Google Maps threw up the most results.
Using specially written software programmes, designed by researchers from Oxford and Kentucky Universities, they conducted searches for ‘placemarks’ – the digital equivalent of ‘a pin on a map’ – which carried user-generated references to football or soccer. They also trawled Google Maps on approximately a quarter of a million geographical coordinates for user-generated content that mentioned ‘football’ or ‘soccer,’ for example football teams, football playing fields, bars and hotels showing football on TV.
The data was collected in March 2010 from 260,000 global points. Their analysis finds that much of the Arabic and the English-speaking part of Africa scores highly in its proportion of references to both football and soccer. A quick sample of the hits for ‘football’ and ‘soccer’ in a few different African cities reveals a range of geographic associations with the terms: bars that show football, soccer pitches, conversations that were had about football, recorded memories of a soccer game that took place, and of course references to the World Cup in South Africa. Yet it remains unclear why Libya, Sudan, Tanzania and many other countries on the continent also score highly.
In some cases, a large number of hits for either ‘football’ or ‘soccer’ seem to be correlated with on-the-pitch successes (either historical or contemporary). Ultimately, Australia wins the prize for having the widest spread of footballing references and English appears to be the dominant language for references to the sport in most parts of the world.
Dr Graham said: ‘As England prepares for its match against Algeria, the results from this research project provide football fans with topics to debate off the pitch. However, this research has a more serious purpose when it is applied to other areas. We can ultimately map and measure the many ways in which our offline, material world is being represented on the internet.
‘For example, we have mapped online references to religion in order to both gain insights about offline religious practices and to study the relative online visibility of different religions at the global scale. As online representations become more important and increasingly influence how we understand the cities and towns that we live in, we need to know where they are, how they are structured and, perhaps most importantly, what they may leave out.’
Last job offers
- Social Sciences - 2.10
Senior Projektleiter/in F&E (80%)
- Business/Economics - 2.10
Junior Researcher VWL (60-80%) / Wissenschaftliche/r Mitarbeiter/in (60-80%)
- Social Sciences - 2.10
Wissenschaftliche/r Mitarbeiter/in 60%
- Architecture - 2.10
Architekt/in, Ingenieur/in oder Naturwissenschaftler/in als wissenschaftliche/n Mitarbeiterin / Mitarbeiter...
- Pedagogy/Education Science - 2.10
Professoren / innen 100%
- Literature/Linguistics - 1.10
Doktorand/in Angewandte Linguistik, Schwerpunkt Mehrsprachigkeits forschung
- Life Sciences - 4.10
Associate Professor, Bioactive Milk Proteins & Peptides, Section for Dairy Meat and Plant Product...
- Philosophy - 2.10
Professor of History and Philosophy of Science
- Law/Forensics - 2.9
Universitätsprofessur für Smart Grids am Institut für Vernetzte und Eingebettete Systeme
- Media Sciences - 2.9
Universitätsprofessur für Visuelle Kultur am Institut für Medien- und Kommunikationswissenschaft
- Literature/Linguistics - 3.10
- Computer Science/Telecom - 2.10
Text in englischer Sprache: Faculty Position (Professur, W3) for Computer Science, with focus on "IT-Security"...
- Administration/Government - 2.10
Assistant Director (Associate Professor: Educational and Professional Development)
- Administration/Government - 2.10
Assistant Director (Associate Professor: Education Enhancement and Innovation)
- Life Sciences - 3.10
Assistant Professor of Cognitive Neuroscience
- Medicine/Pharmacology - 3.10
Assistant / Associate Professor