What teens find important on social media is a better measure of how they interact with technology than how many minutes they spend using social media, according to a new study from the University of Wisconsin School of Medicine and Public Health.
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The study, led by Megan Moreno, MD, MPH, professor of pediatrics at University of Wisconsin School of Medicine and Public Health, was published today in the Journal of Medical Internet Research.
"Previous research has focused on the quantity of social media use and health outcomes such as depression and anxiety. These studies find very mixed results. We thought it may be more important to consider what teens felt were important interests and interactions on social media rather than how many minutes they spend," said Moreno. "We hope this study and new method can advance the field by understanding what people find important about social media and their interactions."
To develop this scale, several steps were used to identify common interests and interactions on social media, including a convening with experts in the field and review with teens themselves. Once the preliminary survey was created, a total of 761 adolescents between the age of 12 to 18 took this online survey. The survey asked respondents to rate the importance of using social media for different reasons, including:
- to provide an important accomplishment or update on your life using social media
- to plan an event
- to post a photo for artistic reasons
- to manage your mood
- to build a brand
After analyzing the data and validating the survey, they identified three subscales representing general categories of importance for teens:
"We hope this new scale impacts the field of adolescents digital technology research. For some time now there has been healthy skepticism for studies that focus on minutes. We hope to advance our ability to provide information and education to teens and families by considering the quality of their children’s technology use and not just quantity," said Moreno.