An investigation by the Universidad Carlos III de Madrid (UC3M) analyses the low willingness of citizens to pay for the consumption of journalistic information on the Internet and the industry's inability to monetise digital content.
Furthermore, the research shows that, in the last decade, the process of homogenising the contents of the information industry has accelerated, resulting in poorly differentiated pieces which depend on the agencies. In this context, the study reveals that a large part of society no longer perceives information as a product with added value. "This process is accentuated by the growing perception that a person may be well informed through intentional or accidental news consumption on social media. Many citizens deny the value of digital information, and that's why they believe that they shouldn't pay for it", says one of the authors of this study, researcher Manuel Goyanes, professor at the UC3M Department of Communication.
In addition, it points out that the rise of the Internet has contributed substantially to the economic devaluation of news production. "Cost-free culture is a phenomenon that has emerged from the popularisation of the Internet, which we define as a tendency of citizens to consider news as a public good that should be made available to society for free," says Goyanes.
This study analyses the relationship between citizens and digital information, in a context where news has lost its traditional value as a differentiated product: "If many newspapers find themselves in a difficult financial situation, it is precisely because they aren't investing in the human and technological resources required to offer an interesting product", says the researcher.
Bibliographic reference: Goyanes, M., Demeter, M. y de Grado, L. (2022). The culture of free: Construct explication and democratic ramifications for readers’ willingness to pay for public affairs news. Journalism, 23(1), 207’223 .