'Exciting, informative and borderline controversial' are just a few words to describe the hotly anticipated talk by nationally renowned Plymouth entrepreneur Chris Dawson as he shares the secrets of his phenomenal success with a captive student audience.
The event, hosted by the University of Plymouth Students' Union promises to be an interesting insight into the world of a leading entrepreneur and aims to leave the audience with a positive outlook on their futures and priceless advice on how to succeed.
Plymouth-born Chris, who started off trading in the south west markets, opened his first Range superstore in 1989, going on to create a national retail chain of forty. However it is his formidable approach to doing business during the recession that has set him apart from other UK entrepreneurs.
His determination, tenacity and enthusiasm have seen him tackle the economic downturn head-on, pursuing bold strategies based on market expansion and product diversification.
Whilst the recession has signalled the end of the line for many businesses, Chris's Range superstore empire is set to continue opening another ten outlets per annum and this year has seen him famously purchase £98 million worth of stock from two leading bankrupted retailers - a business move that resulted in him sky-rocketing 166 places up the Sunday Times Rich List.
Chris says; "There are a lot of business opportunities in the recession, you just need to be able to spot them and not be afraid to put your money where your mouth is. Entrepreneurs need to run their companies as if they are always in a recession. Just because times are good doesn't mean that you need to forget about keeping costs down. It's the way that I have always run my company and the way I will continue to do so."
University of Plymouth Students' Union President, Aleshia Sampson said; "As the enterprise university, Plymouth has a really strong focus on the employability skills of its students and is dedicated to working closely with the business community to create and further such opportunities. The Students' Union supports any activity that will improve the prospects of the students it represents and so we are hugely excited to have the opportunity to learn firsthand from Chris Dawson - this is going to be a very popular talk!"
Looking ahead to the event on Friday 25 September, Chris said; "I am really looking forward to the presentation as I view it as an investment - entrepreneurship is the currency for future wealth and employment. There is definitely a danger that those who attend the talk will benefit from what I have to say and I promise that those who don't leave with something, obviously weren't listening!"