Local role models launch new campaign to change young people’s life stories in Birmingham

Birmingham is one of the most vulnerable areas to literacy challenges in the entire country, with 50% of wards in the city ranking in the top 10% of need in England, and 41% of young people in Birmingham failing to achieve good GCSE grades in English language and maths in 2018. Research shows that young people who leave school with low literacy skills are more likely to experience unemployment, poverty, poor health and even shorter lives as adults.

Local role models will launch the new campaign on Friday 18 October at an event at the University of Birmingham School. The group includes Aston Villa footballer, Natalie Haigh, member of local singing sensation, Sons of Pitches, Joe Novelli, former Birmingham poet laureate and boxer, Matt Windle, author and Senior Lecturer in Creative Writing, Ruth Gilligan, and MP for Edgbaston, Preet Gill. They will speak to 200 secondary school students about the importance of stories and literacy in their own lives.

Birmingham Stories will build a movement across the city to address its literacy challenges through activities in schools, communities and adult learning services to encourage reading for pleasure and inspire people through storytelling. Activities already planned for the campaign include literacy training for teachers, a story writing competition, poets’ visits to schools, and bringing the Narrative 4 ‘story exchange’ model to Birmingham to help young people to understand themselves and one another better through the power of empathy.

The campaign will be informed by young people from local secondary schools, who will be invited to join an advisory panel to contribute their ideas and shape the campaign.

National Literacy Trust Chief Executive, Jonathan Douglas, said: “We are delighted to be launching our first university-led literacy campaign in partnership with the University of Birmingham. It is so exciting to be bringing young people together from across the city to shape our campaign, and share stories with one another through activities like the story exchange and our story writing competition. By working together with schools, local businesses, adult education services and young people, we have a real opportunity to spread a love of storytelling in the city, raise aspirations, and open the door to a world of work and higher education opportunities for everyone involved in the campaign.”

Birmingham Stories will build on the findings of University of Birmingham researchers - Dr Kate Rumbold , Dr Ruth Gilligan , and Professor Michaela Mahlberg - who will work closely with the National Literacy Trust to review and refine the place-based approach. It will enlist the unique resources of the University of Birmingham, from student volunteers and digital reading resources to widening access schemes, to boost the aspirations of people of the city.

University of Birmingham Pro-Vice Chancellor and Head of the College of Arts and Law, Professor Andrzej Gasiorek , said: “We are thrilled to be working with the National Literacy Trust to boost literacy levels in our city. The University of Birmingham was the UK’s first civic university, and by partnering with the country’s leading literacy charity, we can continue to develop our pioneering vision of higher education today. Research will be integral to our work together: our partnership will realise the benefits to Birmingham and beyond of the university’s world-leading research in literature, language, digital humanities, empathy and the power of storytelling. By combining the National Literacy Trust and UoB’s research expertise, we aim to generate new knowledge about literacy and create life-changing new opportunities for the people of our city.”

The launch of Birmingham Stories will coincide with the University of Birmingham’s Book to the Future Festival on 18 and 19 October to kick off the literacy celebrations! The events and talks at the festival are free for everyone to attend, and include talks on transcultural storytelling and gender inequality in fiction by University of Birmingham researchers, Ruth Gilligan and Michaela Mahlberg.

  • For further information please contact: Sorsha Roberts , Campaigns Officer, National Literacy Trust on 020 3994 6798 or at
  • Or please contact: Hasan Salim Patel , Communications Manager (Arts, Law and Social Sciences), University of Birmingham on 44 (0) 121 415 8134 or contact the press office out of hours on +44 (0) 7789 921 165.
  • Find out more about the Birmingham Stories campaign.


Who are the National Literacy Trus t?

  • We are an independent charity working with schools and communities to give disadvantaged children the literacy skills to succeed in life.
  • We target our work where we can have the greatest impact. To date, the National Literacy Trust has established 12 Literacy Hubs and campaigns in towns, cities and regions where poverty and low levels of literacy are seriously impacting people’s lives.
  • In each area, we bring together multiple local partners, including businesses, education, community, health and cultural organisations, to galvanise the whole community, its skills and assets in decade-long campaigns to improve local literacy levels and drive social mobility.
  • Our approach is different in each place we work because every community has different needs and this is the best way to create long-lasting change.


Information about the University of Birmingham

is ranked among the world’s top 100 academic institutions. Its work brings people from across the world to Birmingham, including researchers and teachers and more than 5,000 international students from over 150 countries.

  • Barber Institute of Fine Arts
  • Bramall Music Building


  • Cadbury Research Library
  • Lapworth Museum of Geology


  • Winterbourne House and Garden
  • University Music



This site uses cookies and analysis tools to improve the usability of the site. More information. |