PA 100/10 An academic at Nottingham University Business School has been invited to join the panel of judges for the first ever award to recognise socially-responsible firms in East Africa.
Dr Judy Muthuri, a lecturer in corporate social responsibility (CSR) in the School’s International Centre for Corporate Social Responsibility, will join a prestigious panel of experts to shortlist and decide the winner of the East African CSR Awards.
Dr Muthuri said: “I am delighted to be part of this noble initiative. I believe the CSR awards will not only promote best practice but also help stimulate the awareness on the importance of CSR for business sustainability, and the role businesses can play in Africa’s growth and development.” The awards are the first of their kind celebrating excellence in corporate social responsibility in firms in Burundi, Kenya, Rwanda, Tanzania and Uganda. They will showcase and reward companies that are going beyond mere compliance with legal requirements to place social and environmental values at the core of their business development strategies.
East African businesses have been able to vie for success in four categories: Best Workplace Practice; Most Ethical and Responsible Business Practice for Supply Chains; Environmental Excellence; Most Sustainable & Scalable Community Investment.
Dr Muthuri joins a prestigious panel of judges that also features Jane Nelson, Director of CSR Initiatives at Harvard Business School, Keli Kiilu, Vice Chairman of East African Business Council and Steve Kenzie, Programme Manager for Responsible Business, International Business Leaders Forum and UK Focal Point for UN Global Compact.
The awards have been organised by africapractice, a strategic communications and corporate citizenship consultancy which offers a sustainability service aimed at providing advice to companies on how to achieve a win-win situation from corporate social responsibility activity. The awards are partnered by the East African Business Council, a body of corporate and private sector associations in Burundi, Kenya, Rwanda, Tanzania and Uganda.
The winners of the awards, which aim to promote outstanding and innovative corporate contributions to East Africa’s sustainable development, will be announced during the 20th World Economic Forum on Africa being held in Dar es Salaam, Tanzania, from May 5–7.
The World Economic Forum is an independent international organisation committed to improving the state of the world by engaging leaders in partnerships to shape global, regional and industry.
The 20th World Economic Forum on Africa will examine the role that the continent will play in the recovery following the economic crisis and how leaders are using the current climate as an opportunity to redesign a sustainable roadmap for Africa’s future in the new global economy.