A group of 18 University of Sydney students across different disciplines visited Singapore in June for a global Industry and Community Project Unit (ICPU) in partnership with Singapore Airlines’ multi-channel retailer, KrisShop. KrisShop tasked students with exploring opportunities for growing its market share in Australia by understanding the needs of local audiences and creating value for customers.
Providing students with opportunities to work together on real-world problems in partnership with a wide range of employers is one of the ways we’re preparing graduates for the workforce.Professor Richard Miles, Pro-Vice-Chancellor - Education, Enterprise & Engagement During their time in Singapore students analysed current trends in the Australian consumer market, travel physiology, digital accessibility, communication technologies and local competition. They then proposed new ideas on how KrisShop could innovate and best serve Australian customers.
"Global partnerships and programs such as these have a lasting impact on students," said Professor Richard Miles, Pro-Vice-Chancellor (Education - Enterprise and Engagement). "They not only equip students with key job-ready skills, they also open up new possibilities and increase student confidence as they make important considerations about their future careers."
Through the project students gained industry insights and experience by working closely with Singapore Airlines staff and learnt about sector-leading innovation at the airline’s Digital Innovation Lab, KrisLab.
Student groups came up with ideas around sustainable and locally-sourced products, website optimisation, buy now pay later methods, the use of frequent flyer points to pay for popular
Partnerships key to education offerings
The ICPU program supports the University’s aspiration to deliver transformational education, with partnerships key to its education offerings. Taking place either within Australia or internationally, the program brings together students from all disciplines across the University to work together on authentic industry challenges."Providing students with opportunities to work together on real-world problems in partnership with a wide range of employers is one of the ways we’re preparing graduates for the workforce. Listening to and working together with students and employers ensures our programs meet industry needs in a fast-changing employment landscape," added Professor Miles.
Each year the program attracts more students and partners, with 2023 shaping up to be the biggest year yet. By the end of 2023, more than 10,000 students will have completed over 300 industry projects with more than 130 partners in seven countries.
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