Study suggests formula for viral success on YouTube

Researchers at the University of Melbourne have identified a formula to understand why some branded movies go viral on the internet. Researchers at the University of Melbourne have identified a formula to understand why some branded movies go viral on the internet. In a study of more than 130 YouTube movies created by some of the biggest brands, researchers identified patterns which form the basis of a Branded Viral Movie Predictor algorithm, which they say identifies why some movies are watched and passed on more than others. YouTube provides a powerful medium for branded short movies. The popular ones go viral resulting in millions of views. Evian's Roller Babies - which made the Guinness book of records for recording more than 45 million online views, Justin Bieber promotions, Everyone by Old Spice and The Force by Volkswagen are some of the viral success stories. Researchers say that the most viewed movies tend to have four key elements.