The return rate varies greatly from store to store and depends on the product category. While hardly any items are returned for cosmetics or household goods, 20 percent of products ordered online are returned in the clothing sector.
The return rate varies greatly from store to store and depends on the product category. While hardly any items are returned for cosmetics or household goods, 20 percent of products ordered online are returned in the clothing sector. Returns are an integral part of online retailing. Up to 60 percent of the goods ordered are returned in individual online stores. This causes high costs, as the online retailer survey by the Lucerne University of Applied Sciences and Arts reveals. An HSLU research team asked online stores how returns can be avoided. The gap between expectation and reality plays a special role.
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