A research study analyses diversity in on-demand video platforms

(Image: Pixabay CC0) - A research project at the Universidad Carlos III de Madrid (UC3M) analyses diversity in the audiovisual industry based on the presence of subscription video-on-demand (SVOD) operators in Spain. One of the lines of interest focuses on examining the diversity of content offered by audiovisual platforms. To do so, nearly 200 audiovisual works have been analysed, taking into account three parameters: place diversity, gender diversity and ethnic-racial diversity. This study is being carried out by UC3M's Audiovisual Diversity research group as part of Luis A. Albornoz and Mª Trinidad García Leiva, from the Department of Communication, are the lead researchers of the project. The article "Cultural glocalisation in the age of on-demand video" focused on studying content of three SVOD platforms based in the US and with subsidiaries in a large number of countries: Netflix, HBO and Amazon Prime Video. The main objective was to review a selection of audiovisual works broadcast between 2020 and 2021 to observe to what extent these productions are representative of cultural diversity. "What we aim to do with this research is to recognise the catalogue through the technique of mapping or cartography.