A study analyses fake interaction services on social media

A study by the Universidad Carlos III de Madrid (UC3M) and IMDEA Networks analyses fake interaction services on social media. In addition to cataloguing the fraudulent ecosystem of "likes", views, followers or online visits, the study points out the economic models that sustain it and the high level of personalisation that these services offer. "There is an extensive catalogue of services covered by fake interaction resale panels. You can buy any form of interaction from any global or local service," says one of the study's authors, Juan Tapiador, a professor in UC3M's Computer Science Department. Another conclusion reached by the researchers is the level of "customisation" of these services. For example, for many interactions (playing music, watching videos or "likes" on social media) you can choose the geographical origin of the account that will do so and the gender (male or female). "A third interesting finding is the disparity in prices between providers of the same service, which suggests that this is still a developing market where the market value of this service is unknown", adds Juan Tapiador.