New book explores the visual identity of the famed Bloomsbury Group
A new book by a Senior Lecturer at the University of Sussex investigates how the famed Bloomsbury Group framed their visual identity. The Bloomsbury Look (Yale University Press), by Dr Wendy Hitchmough , is the first in-depth analysis of how the group generated and broadcast its self-fashioned aesthetic. The Bloomsbury Group was a loose collective of forward-thinking writers, artists and intellectuals, counting Virginia Woolf, John Maynard Keynes and E. M. Forster among its members. The Bloomsbury Group divided their time between London and Sussex, the latter providing a retreat from the pressures of everyday life within which to focus on work. It became a gathering place for friends to come and stay and, in contrast to London, there was no restrictive dress code. The group's works and radical beliefs, spanning literature, economics, politics and non-normative relationships, changed the course of 20th-century culture and society.
