Ruth Mugge appointed professor of Responsible Marketing

The Executive Board has appointed professor Ruth Mugge professor of Responsible Marketing at the UvA's Amsterdam Business School (ABS). Mugge's appointment will start on 1 March 2022 and she will work for 1 day a week in the Marketing Section. Mugge conducts research in the field of sustainable consumer behaviour and product perception. He objective is to give companies guidelines they can use to positively influence consumers. This in turn potentially reduces the harmful impact of consumer behaviour on the environment. One of the aspects she studies is how companies could promote circular products (such as refurbished products) and encourage consumers to use these products better so they last longer. Education.