Sports start-ups in UEFA shoot out

Software that helps coaches manage matches, a device that hones players' passing skills and an app for fan-led lightshows are among 10 great start-ups that will battle it out in Cardiff's Sports Innovation (SPIN) Final. Companies will compete in a 'Dragon's Den' style competition in front of an international jury, with senior representatives from UEFA, FC Barcelona, Adidas, Amazon and Microsoft. Participants include VIKTRE, a social networking site for three million current and former athletes, and Exerlights - the first tool to control training in real-time with LED-lights. Globall Coach will also join the challenge on 2 June in Cardiff. Adopted by the Football Association of Wales, Globall Coach allowed Wales manager Chris Coleman and his staff to visualise instructions, creating tactical animations that play with a click of a button on a big screen. The software helped improve the team's win ratio by 25 per cent, driving them to the semi-finals of UEFA Euro 2016 - the team's first major tournament campaign for 58 years. Bernd Wahler, Ex-Adidas CMO, VfB Stuttgart President who will chair the jury, said: "The quality of the startups is outstanding.