Study on insurers’ online presence: size is not the decisive factor

HSLU study on insurers' online presence: size is not the decisive factor . (Image: Pixabay CC0) - Anyone who thinks "the bigger the insurer, the better the online presence" is wrong, as a new study by the Lucerne University of Applied Sciences and Arts shows. In fact, the size of the insurer, measured in terms of the respective balance sheet total, does not play a role - although larger insurers would tend to have a competitive advantage due to higher financial resources. 'The larger insurers still want to address their potential new customers through classic channels as well - especially those that have a nationwide agency network,' explains project manager Florian Schreiber. The more complex organizational structure with longer decision-making paths could also come into play as another reason, according to the expert. Regardless of these arguments, however, the large insurers do not perform worse than their smaller competitors across the board. Dormant potential in the area of sustainability and innovation.