Women Still Severely Underrepresented in Swiss Media

Women are severely underrepresented in Swiss media coverage compared to men. Only about one in four people featured in media reports are female. According to a study by the University of Zurich, the gender gap has shas remained practically unchanged across all language regions and media types in Switzerland since 2015. The gap is highest for sports and business topics, and smallest when it comes to culture and human-interest. Moreover, the gender gap is smaller in coverage focusing on private matters than when the focus is on professional roles. The Research Center for the Public Sphere and Society (fög) collaborated with the Department of Communication and Media Research (IKMZ) to investigate the representation of women in Swiss online and print media. Their automated content analysis of 106'706 news articles shows that women continue to be severely underrepresented in Swiss media compared to men.
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