What this Stanford scholar learned about clickbait will surprise you

With real-time web analytics, journalists and editors now know more about traffic to their stories than ever before. But it doesn't always result in the best stories. Angèle Christin explored the influence of these metrics in an American and a French newsroom. We've all been lured by captivating headlines from online news publications: You'll never believe it. What happens next will shock you. Eight things you should never do. Also known as clickbait - stories with overpromising titles often delivering underwhelming content - proliferate news blogs and websites.