’Your blood donation has been used’ - How feedback text messages motivate people to donate blood

Photo: UHH/Oster Blood donations are urgently needed. Donations can also be made
Photo: UHH/Oster Blood donations are urgently needed. Donations can also be made on the university campus - every Thursday, 10 a.m. to 3 p.m., in Von-Melle-Park 5.
Photo: UHH/Oster Blood donations are urgently needed. Donations can also be made on the university campus - every Thursday, 10 a.m. to 3 p.m., in Von-Melle-Park 5. In Germany, 14,000 blood donations are needed every day for operations, accident victims or immunocompromised patients. But how can people be motivated to donate blood? A new study shows how blood donation services can inform donors by text message about the use of their donation - with a positive effect. Blood donations help people in need and save lives. Even though the number of donors has risen again in 2021 compared to previous years, blood reserves are urgently needed. In a new study, an international team of scientists from the University of Hamburg, the RU Groningen (Netherlands) and Penn State University (USA) was able to prove that feedback text messages have a positive effect on the behavior of blood donors.
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