Anderson professor shows reputation is a measure of your mystique

Joi Ito from Inbamura, Japan/Wikimedia Commons - The late Apple CEO Steve Jobs (left) appears with Microsoft's Bill Gates. A study by UCLA Anderson associate professor Maia Young found that the more people saw Jobs as having mystique, the more he was also seen as a visionary in other business tasks farther afield from technology and design. In a perfect world, we'd solely be concerned with who we really are. But how others see us has a direct effect on our lives and careers, according to studies done by UCLA Anderson associate professor Maia Young. She studies organizational behavior, and some of that research involves your reputation as a leader, as someone who knows how to get things done. In a paper co-authored by professor Michael Morris of Columbia University Business School and assistant professor Vicki Scherwin of California State University, Long Beach, Young writes: "Successful business people are often attributed somewhat mystical talents, such as the ability to mesmerize an audience or envision the future. We suggest that this mystique ..