Black Lives Matter: NFL, NASCAR respond

Share on: Share on Twitter Share on Facebook Share on LinkedIn FACULTY Q&A The Black Lives Matter protests against police brutality prompted the NFL to acknowledge it should have listened to players who wanted to peacefully protest and led to NASCAR's ban of Confederate flags at its races. Ron Wade , clinical assistant professor of sport management at the University of Michigan School of Kinesiology and former director of marketing for the Detroit Tigers, discusses what these actions mean. On June 4, NFL Commissioner Roger Goodell issued a video acknowledging the league was wrong not to support peaceful protest. Goodell did not mention Colin Kaepernick, who was blackballed by league owners for kneeling during the national anthem to protest police brutality against African Americans. On June 10, NASCAR announced its Confederate flag ban on its properties. Are these measures sufficient to fuel real change? I hope so. While both moves are steps in the right direction, these moves alone can't lead to real, lasting change without continued support and additional resources.