From meme culture to discussions about gender: the new YouTube channel Überalltag’ looks at social phenomena from a cultural studies perspective. (Image: Nikola Nölle / Uni Würzburg)
From meme culture to discussions about gender: the new YouTube channel Überalltag' looks at social phenomena from a cultural studies perspective. (Image: Nikola Nölle / Uni Würzburg) From social media to the mobility revolution - a new YouTube site, in which the University of Würzburg is involved, presents cultural studies in a way that makes it interesting for young people. Where does the hype about memes come from among young people? Who actually owns the public space? And: How do discussions about gender change our society? A new YouTube channel, in which the University of Würzburg (JMU) is involved, now offers a cultural-scientific classification of these questions. On Überalltag. kultur erklärt" , users learn in short, generally understandable videos what various social phenomena of our time are all about from the perspective of empirical cultural studies. For international viewers English subtitles are available. "With Überalltag' we take up current topics, such as dealing with social media, the mobility revolution, gender studies and much more," explains Prof. Michaela Fenske, co-initiator of the YouTube presence and Chair of the Department of European Ethnology at the University of Würzburg.
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