The shopping trolley often contains not only what is needed, but also things that are bought spontaneously. Psychologists have investigated how impulse purchases come about. (Image: Universität Würzburg)
The shopping trolley often contains not only what is needed, but also things that are bought spontaneously. Psychologists have investigated how impulse purchases come about. (Image: Universität Würzburg) - Würzburg psychologists have studied the phenomenon of impulse buying behaviour. People who focus on enjoyment act differently than people who play it safe. You have probably often said to yourself: "This time, I will only buy what I need!" But then you still ended up coming home with things that were not on your shopping list. How can you prevent such impulse buying? A team from the Chair of Psychology II at Julius-Maximilians-Universität (JMU) Würzburg in Bavaria, Germany, looked at this question. The answer is not that simple, says psychologist Dr Anand Krishna.
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