Down but not out
Most business start-ups fail. But countless failed entrepreneurs go on to establish further enterprises. In his PhD research, Dr Keith Cotterill, a businessman with more than 25 years' experience, examined attitudes to failure in Cambridge, Munich and Silicon Valley. My s provided a unique opportunity to discuss failed ventures and most ees were remarkably candid. Dr Keith Cotterill Biographies of Apple co-founder and many-times-over millionaire Steve Jobs are best-sellers. The narrative of his life with its drama of highs and lows, friendships and fallings-out, makes compelling reading for anyone interested in what drives a human being to risk all in pursuing a dream. Stories are how we make sense of what's happening around us: consider these more modest snapshots of success and failure.
