EPFL strengthens its brand identity for its 50th anniversary

The Ecole polytechnique fédérale de Lausanne (EPFL) symbolically launched its 50th anniversary celebration this afternoon with two events on its Lausanne campus: the unveiling of its new brand identity - developed in association with Moser Design in Lausanne - and the inauguration of the Lombard Odier Agora in Place Maurice Cosandey. EPFL's new brand identity is centered on its acronym. The logo, composed of the School's four letters, is simple yet sophisticated, and it proudly bears Switzerland's hallmark red color. "We wanted a logo that reflects our school's energy, pioneering spirit, technological leadership and international reach. In other words, our identity as a startup that has grown rapidly and is now an adult," says EPFL President Martin Vetterli. The School worked with Lausanne-based branding agency Moser Design to develop its new brand identity. Two online surveys were carried out to evaluate how EPFL is perceived both within its community and by the general public.