EPFL to launch public opinion analysis platform during COP21 in Paris

03. EPFL's Social Media Lab (ESML) will take advantage of the COP21 Climate Forum in Paris to test Horizon, its social media-based public opinion tracking tool. It will be used to scientifically analyze and unravel public perceptions surrounding environmental issues. Does the public believe that the Kyoto Protocol, the only existing legally binding agreement for reducing greenhouse gas emissions, will be renewed? Are people for or against carbon taxes? In order to better gauge public opinion, EPFL will test Horizon, its social media-based analysis platform, during the upcoming COP21 climate talks in Paris. Politicians and companies are particularly interested in the results. The Ecole polytechnique fédérale de Lausanne (EPFL), with the support of the Avril Group, is developing a new form of journalism that is based on direct use of data published on social networks. It will be tested during the upcoming international climate conference in Paris.
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