Keeping the supply chain moving smoothly

Too much, or.. too little! Many companies need to work on improving their supply chains. EPFL researchers have analyzed the best strategies and proven that good supply chain coordination can result in significant savings. Professor Ralf Seifert's research started in 2003 with a request from LEGO; the company was posting considerable losses, and its Swiss factory had even been obliged to shut down. The Danish company, flush with the success of the small plastic building bricks it released in the 1940s, hadn't seen the handwriting on the wall. "It was an interesting challenge that required LEGO to take the global situation into account, to rethink its product portfolio, its manufacturing sites and means of transport," explains Seifert, who holds the Technology and Operations Management chair in EPFL's College of Management of Technology.
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