The Animal Talks: do animals want to be in the media?

A cat with its own Twitter account, advertisements featuring a dog for a car brand, or horses in a movie: we see lots of animals in the media. With the rise of social media, that number has only increased. Do images of animals increase understanding and insight, or does it actually lead to a distorted view? Can you actually use animals for advertising and film? And if so, is the welfare of the animal guaranteed? These questions were the focus of the Animal Talks. The theme of the 4th Animal Talks was 'Animals in Images' and focused on animals used on social media, in advertisements, films and other forms of media. Franck Meijboom external link  associate professor of ethics at the Faculty of Veterinary Medicine and organizer of the Animal Talks is enthusiastic about the course of the evening. "The conversations at the various dialogue tables went in all directions, but that's just fine. From 'animals in advertising incite to the purchase of such an animal,' to 'stopping is not possible because animals are just as much a part of our society.'" Still, according to Meijboom, there was a trend in the conversations: "when we talk about animal welfare, what role does media play in it? And what role could the media play in this?" - Dealing with animals.