The positive influence of intuition on decision-making
Katharina Fellnhofer researches how intuitive decision-making influences personal success. She is convinced that people who follow their intuition tend to be more successful in their decision-making. Despite the growing number of female-led firms in Europe1, access to business financing tends to be one of the biggest obstacles facing female entrepreneurs. Financing innovative ideas is certainly challenging for male entrepreneurs and financiers, but is generally even harder for women.2 The reasons for this are very complex, but I am mostly interested in the role played by intuition in this context. Why is intuition so important?. There are several reasons why entrepreneurship can seem like a rollercoaster ride. Success depends on many decisions that often have to be taken under time pressure, with a high level of uncertainty, dynamism and complexity.
