TikTok Tyson

Building community and embracing new digital landscapes - By Greg McIntyre Stratford School of Interaction Design and Business - Tyson McGavin (BGBDA '22) is fostering community among game players and embracing the emerging digital marketing landscape of TikTok. He recently surpassed the 500K follower milestone for Big Blue Bubble's My Singing Monsters account. When Tyson joined gaming studio Big Blue Bubble as a student on his work term, he saw the opportunity to utilize TikTok to engage their customers better, especially the next generation. He took the initiative to experiment and push boundaries within the digital media space to create relevant content while completing his other responsibilities. Graduating this month with his Bachelor of Global Business and Digital Arts, Tyson was able to take his work term position and transition it to a full-time opportunity post-graduation. Big Blue Bubble ultimately hired Tyson as a Digital Media Specialist to focus on creating TikToks. He began creating memorable and fun media campaigns for their game My Singing Monsters.