Using algorithms to make a campaign go viral

14. SThAR, an EPFL spin-off, draws on large quantities of tele data to identify where and when to deliver a message most effectively. This software could be useful in both electoral and advertising campaigns. Marketers want to create buzz, but it's not always so easy. For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR, an EPFL spin-off, has developed algorithms that improve the chances of getting it right. The software developed by the start-up offers both geographic and temporal targeting for electoral and advertising campaigns.
account creation

TO READ THIS ARTICLE, CREATE YOUR ACCOUNT

And extend your reading, free of charge and with no commitment.

Register


Login

Your Benefits

  • Access to all content
  • Receive newsmails for news and jobs
  • Post ads

myScience