Web info on ’designer vagina’ procedures poor and often inaccurate

The quality of internet information available for women opting for "designer vagina" procedures is "poor," and in some cases, inaccurate, reveals a small study led by academics at the UCL Institute of Women's Health. The research is published in the obstetrics and gynaecology section of the online journal BMJ Open . The findings prompt the authors to urge that guidelines be drawn up to improve standards so that women can make fully informed choices about an increasingly popular procedure that has come under little scrutiny to date. Cosmetic surgery is available to women who simply don't like the way their genitals look. Procedures include "vaginal rejuvenation" and "G-spot amplification," as well as altering the shape of the external lips (labia) of the vagina. The authors Googled private providers offering female genital cosmetic surgery, and included the first five UK and US websites that came up in the search results. This report highlights significant gaps in the breadth, depth, accuracy and quality of clinical information given by some service providers of female genital cosmetic surgery.