Where to play: a practical guide for running your tech business

The world's leading researcher in entrepreneurship and EPFL Vice-President for Innovation, Marc Gruber, along with co-author Sharon Tal, have written the book "Where to play", a practical strategy that guides entrepreneurs, even established ones, through important decision-making in the business landscape. If you are an entrepreneur, or aspire to be one, it is important to take a step back and reflect on the target market and its potential value of your venture. But there could be numerous market opportunities, and each of these opportunities have the potential to generate value, some being more competitive and challenges than others. Where does one start? How does one seize opportunities for success? In the interview below, Marc Gruber talks about how he became an expert in entrepreneurship and why he wrote his book Where to play. How did you get interested in business management? My father owned a business, so I was exposed to a business environment at the home. Business related questions were discussed at the dinner table, and this early exposure initiated my curiosity about how business is done. I then studied management at the University of St-Gallen, specifically for small and medium-size businesses.