Male Pinterest users are more interested in art than cars

Research on more than 46,000 Pinterest users reveals new insights about gender and the use of the popular social media site. MINNEAPOLIS / ST. PAUL (02/12/2014) —Male users of Pinterest pin more content about photography, art, design, and home decor than sports, technology and cars, says a new study by researchers at the University of Minnesota and Georgia Tech. The study revealed that while women and men differed in the types of content they collected and the degree to which they specialized, surprisingly men were not particularly interested in stereotypically male topics. The most popular topics on Pinterest tend to be of "traditional female" interest including food and drink, crafts, home decor, and women's fashion. While men devote more attention than women to sports, technology and cars, those topics are not even among the top 10 most popular categories for men. Instead, male Pinterest users pin more content about photography, art, design, and home decor. The research gives new insight into the pinboard-style photo-sharing website used by more than 70 million people worldwide.