Wearing red can make you appear angry and dominant

We use cookies to ensure that we give you the best experience on our website. You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue. Wearing red can make you appear angry and dominant Men who wear red clothes send out a signal that they are angry and - aggressive, in much the same way as if their face had reddened, suggests research published today. When 50 male and 50 female volunteers were shown images of men in different coloured t-shirts, they rated those wearing red as more aggressive and angry than those in blue or grey. However, while the male volunteers also tended to consider men wearing red as 'dominant', the female volunteers did not. The results of the research may have parallels in nature and could provide insights into whether it is advisable to wear red in certain social situations, said Rob Barton, Professor in Evolutionary Anthropology at Durham University, who led the study.