Drinkers support clearer labelling on alcohol products

New research led by the University of Bristol has found that drinkers support clearer labelling of alcohol products, including the provision of unit, calorie and health information, which would address current gaps in public knowledge. Improving the formatting of existing industry standard labels to display unit and calorie information per serving, and as proportions of recommended low-risk guidelines, can enhance understanding about the health impact of alcohol consumption. As part of research funded by the Medical Research Council (MRC) and Alcohol Research UK, researchers in the Tobacco and Alcohol Research Group, part of Bristol's School of Experimental Psychology and MRC Integrative Epidemiology Unit (MRC IEU) , have been exploring how alcohol labels could improve understanding of alcohol and its risks. The MRC project addressed three key questions: Calorie and unit content of alcohol products is poorly understood.
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