In search of the perfect picture with machine learning

Credits: Dominic Dancs (Unsplash) - What makes a photo perfect? This usually was a question of experience and gut feeling for marketers, until recently. PhD candidate Gijs Overgoor went looking for the answer with the help of machine learning, focusing among other things on the visual complexity of images on Instagram. Overgoor divides his time between the Netherlands, where he is conducting research for his PhD at UvA's Amsterdam Business School, and in the United States. He is married to an American and teaches at Poole College of Management at North Carolina State University. In his work, he focuses on marketing issues, applying techniques from AI and econometrics. One of the things that has fascinated him for some time now is the enormous amount of unstructured online data. com, consumers are overloaded with data.