Change behaviors by changing perception of normal

In a study, people ate less meat and conserved more water when they thought those behaviors reflected how society is changing. The findings could point to new ways of encouraging other behavior changes. Whether it be for the environment, one's health or other important causes, convincing people to adopt new or uncommon behaviors can be difficult. One reason is that societal norms powerfully reinforce the status quo. Stanford researchers found that people are twice as likely to order a meatless meal when the cafeteria sign notes that people are changing their habits and eating less meat. (Image credit: kzenon / Getty Images) Stanford researchers suggest a subtle shift in messaging can help. In new research that appeared Sept.