Crowdlending : anatomy of a successful strategy
Risk taking, cooperation and competition are the ingredients for entrepreneurial success, which CNRS and ESCP Europe ( View web site ) researchers1 have been looking into. They have decoded the strategy for conquering a new market space – crowdlending – initiated between 2014 and 2016 by an entrepreneur, who created a competition-free niche while contributing to implementing long-term regulations on crowdlending in France. This two-tiered strategy could serve for other emerging sectors, such as cryptocurrencies. This work was published on March 1, 2018 in Gérer et Comprendre . Crowdlending is participation in peer-to-peer financing that allows individuals to directly finance projects or companies by means of interest-bearing loans. Crowdfunding appeared at the start of the 2010s and developed quickly via Internet platforms. In 2017, it represented more than 190 million euros of loans to companies in France.
