The A-Z Company, one of the two winning ’PR agencies’
The A-Z Company, one of the two winning 'PR agencies' Media students at Technische Universtität Ilmenau have developed professional communication concepts for the Thuringian Agency for the Recruitment of Skilled Workers this winter semester. Six young "PR agencies" competed with each other in a seminar on international public relations. After presenting their concepts today (February 2) in a realistic pitch, a jury selected the winning campaign, which may now be put into practice. Medium-sized companies in Thuringia are desperately looking for skilled workers. Attracting more skilled workers to the state and raising awareness of the problems faced by companies are core tasks of the Thuringian Agency for the Recruitment of Skilled Workers (ThAFF). This is how ThAFF and the students at TU Ilmenau came together: In their seminar on international public relations , 30 students developed campaigns "on behalf of" ThAFF to draw companies' attention to the potential of international graduates. and Thuringian universities.
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