Putting the brakes on distracted driving

Men are more likely than women to use cellphones while driving, according to new
Men are more likely than women to use cellphones while driving, according to new UAlberta research.
UAlberta sociology researcher dials up demographic profile of people who use cellphones behind the wheel. If you're still using your mobile phone behind the wheel, University of Alberta sociology researcher Abu Nurullah likely has your number. More specifically, he can tell what statistical category you fall under. Using survey data from mid-2011—just months before Alberta's distracted-driving law went into effect—Nurullah and his colleagues determined several characteristics of people who appear to top the risk scale by using cellphones while driving. The data are useful for police who have to deal with unlawful drive-and-dialers, and for policy-makers seeking to change offenders' habits with ad campaigns. Nurullah says that although campaigns are an important piece of curbing the behaviour, social pressure from family and friends is also important. "I think the social influence is the key one.
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