Social media campaigns on animal research recognised with Openness Award

Credit: Thomas Angus - Imperial has received an Openness Award for highlighting the work of animal technicians, technologists and researchers on social media. The Openness Awards, hosted by Understanding Animal Research , seek to recognise those who have championed openness on animal research over the years, and those who continue to do so. This year's awards, held this month, recognised campaigns on Twitter and Instagram where individual animal technologists, technicians and technologists shared their thoughts on their work. Early in 2023, Imperial joined the Institute of Animal Technology's (IAT) #TechMonth Campaign, which drew attention to the critical role of animal technicians and technologists in animal research. Collaborating with several staff members at different career levels from Central Biomedical Services, the social media team produced a series of threads shared on X (Twitter). Here, Imperial animal technologists described their experiences of, and feelings about, working in animal research. The following month, during the annual #MiceInResearch social media event, Imperial engaged with UAR's Instagram followers through an Instagram takeover.