London bus with ’T-side’ advertisement at London Bridge station (credit: Arriva436, source: Wikimedia commons)
Children under 14 are more likely than adults to be 'blinded' to their surroundings when focusing on simple things, finds a new UCL study. It explains a somewhat frustrating experience familiar to many parents and carers: young children fail to notice their carer trying to get their attention because they have little capacity to spot things outside their area of focus. The findings suggest that even something simple like looking at a loose thread on a jumper or an advert on the side of a bus might be enough to make children 'blind' to oncoming traffic and other dangers when walking down the street. The research, published in Frontiers of Human Neuroscience , could also explain why children engrossed in a book, game or television programme appear to ignore parents or teachers. "That children have much less peripheral awareness than adults has important implications for child safety," says Professor Nilli Lavie of the UCL Institute of Cognitive Neuroscience, who led the research. "Parents and carers should know that even focusing on something simple will make children less aware of their surroundings, compared to adults. For example, a child trying to zip up their coat while crossing the road may not be able to notice oncoming traffic, whereas a developed adult mind would have no problem with this.
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