’I study how individuals react to collective problems such as climate change.’ - Cameron Brick, assistant professor of Social Psychology.
'I study how individuals react to collective problems such as climate change.' - Cameron Brick, assistant professor of Social Psychology. Do we feel an urgency, do we think our actions matter, are we willing to accept sustainable alternatives? Social psychologists Cameron Brick, Frenk van Harreveld and Maria Zwicker study our behaviour in reaction to climate change. 'The gains of sustainable behavior and the impact of climate change feel what we call "psychologically distant". To bring the impact of climate change closer we need emotional appeals and narratives that connect to individual drivers behind behaviour. There is not one magic trick that will make us all change.' The paradox of a healthy planet . When talking about human behaviour and climate change, let's first start with the paradox of the health of our planet.
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