Mobile Web users prefer mobile version over standard Web

Mobile versions of websites are very popular - but are rarely offered. This is the result of a study by the St. Pölten University of Applied Sciences, which shows that Austria's mobile Internet surfers clearly prefer websites that are specially optimized for cell phones. This study result also has European implications: As Austrians in the EU are pioneers in mobile surfing, their preferences also allow conclusions to be drawn about the future usage behavior of other EU citizens. Surfing online on a cell phone is "in". But how exactly do Austrians use the mobile web and which websites are actually available to them - this has now been investigated in a study by the Institute for Media Informatics at the St. Pölten University of Applied Sciences. The study clearly shows that cell phone users prefer to access mobile versions of websites - i.e. websites that are optimized for cell phone use. This preference is evident even though the latest cell phones are already so technically advanced that in principle it would now also be possible to view "normal" websites without any problems.