Matthew Pelowski (left) and Michael Forster (right) from the Faculty of Psychology at the University of Vienna during the research for their study (Copyright: Helmut Leder, Faculty of Psychology, University of Vienna).
Whether Peter Paul Rubens or Damien Hirst - the personal taste of art can be argued. Scientists from the Faculty of Psychology of the University of Vienna have now shown that the individual taste of art is also dependent on social factors. The personal valuation of art was influenced by who else liked the work - or not. And even the value of a painting strengthened the subjective feeling of how much a work of art appeals to us. The study was recently published in the international journal "Psychology of Aesthetics, Creativity and the Arts". Together with colleagues from the University of Copenhagen, Matthew Pelowski and Michael Forster from the Department of Basic Psychological Research and Research Methods at the University of Vienna have observed the influence of social and financial contextual information on the pleasures of art. The focus was on the question whether the purchase price, the prestige of a gallery or the socioeconomic status and educational status of other persons have an influence on the personal taste.
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