How well are alternative feedstuffs received by the end consumer?

Researchers at the University of Göttingen examine the effect of providing information Despite shifts towards vegan and vegetarian diets in Western cultures, demand for animal protein persists. Alternative protein sources are required to nourish the growing world population without compromising on sustainability. Researchers at the University of Göttingen and the University of Alberta, Edmonton, Canada, investigated consumer preferences of alternative feedstuffs. Specifically, the researchers looked at the effect of information regarding algae and insects in the food chain. The results were published in the journal Food Policy. The researchers photographed chicken breasts from animals fed with spirulina or insect meal and rendered the photos to imitate market-ready products. The chicken breast products were labelled with health or sustainability claims to further understand preference motivation for alternative feedstuffs.