Cambridge psychologist helps Facebook fight climate change misinformation

Social media giant turn to behaviour and communication expert to help them tackle the dangerous anti-science myths that circulate online. Facebook is in a unique position to counter the circulation of online misinformation Sander van der Linden Facebook has sought the help of experts on anti-environment propaganda, including a Cambridge psychologist, to improve their Climate Science Information Centre and help more of the platform's almost three billion monthly users find the latest accurate climate science data. Dr Sander van der Linden is one of three experts on behaviour and communication to have been drafted in by the social media giant to advise on how best to debunk the toxic myths about global heating that spread like wildfire on digital platforms such as Facebook. Along with academics from Yale and George Mason universities, Van der Linden has helped Facebook to expand their digital Centre, which connects its users with vetted, proven research from the world's leading climate change organisations, including the UN Environment programme. Van der Linden and colleagues worked with teams at Facebook to design the most effective types of communication for the platform's misinformation debunking initiative, including a section that challenges damaging climate change myths, such as the belief that global warming is just part of a natural cycle of temperature fluctuation, and that more atmospheric carbon dioxide greens the planet.