GoldenMe: the start-up connecting the older generation

Who says technology can't be accessible to everyone? GoldenMe , a start-up founded in 2018 by Mara Kroth and Johannes Heuschkel, is on a mission to break the digital divide. The pair, both aged just 23 at the time and studying psychology, had the idea of creating a community for socially isolated older people by helping them learn digital skills through initiatives like their "SmartphoneCafé" workshop. A success story born from personal experience. It was following the death of her grandmother that Mara Kroth first became aware of the issue of loneliness among older people. In 2018, she and Johannes Heuschkel took part in the Ideation Camp organised by the University of Luxembourg Incubator & Entrepreneurship Programme. There, they were able to develop a website that promotes intergenerational exchanges through various activities. But the Covid-19 pandemic prompted GoldenMe to adapt the concept towards online workshops.