Profile: Brian Wansink, Slim By Design author and 2013 Hogness Lecturer

Posted under: For UW Employees , Health and Medicine , Learning , Research , Science , Social Science , UW and the Community. Brian Wansink, the John S. Dyson Professor of Marketing at Cornell University, has spent much of his life thinking about food and wondering about Americans' relationship to it. "I grew up in Sioux City, Iowa. Like a lot of people in the Midwest, I spent a lot of my early years around food. I spent my summers walking the bean fields, selling vegetables, and later delivering pizza," Wansink said in a phone. "I always found it puzzling that so much of the world has a very different view towards food than we Americans do. In most of our environment, food is incredibly affordable, incredibly attractive-incredibly available." A keen observer of human behavior, Wansink's early curiosity led him to study behavior that affects food choices.
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